Measure 5x5
Measure 5x5

An AI office crew for fence contractors.

Measure 5x5 helps your office answer leads, follow up on estimates and ask for reviews, working inside the tools your office already uses. Every task starts with a person approving what the AI writes.

See how it works   Watch a sample job
What Measure 5x5 is

A crew of AI office agents, each with one job.

You sell a fence on one visit. But the visit only happens if someone gets back to the homeowner fast, and the sale only closes if someone follows up after the proposal. Measure covers those office jobs. Each agent has one job and a written job description, like a new hire.

It is

  • A crew that drafts the office work: replies, follow-ups, reminders, review requests and briefings.
  • Connected to your CRM, email, calendar and Google Business Profile.
  • Set up for your company by people who know fence work.
  • Supported every month: tuning, updates and new requests.

It isn't

  • A new CRM to learn. It works inside yours.
  • A replacement for your office person. It gives them back their day.
  • Software you set up yourself on a weekend.
  • A chatbot that runs your customers without you. You decide how much each task does on its own.
How it works

From "I need a fence" to a request for a review.

1. Lead arrivesA web form, email or voicemail note. Dispatch reads it, creates the customer in your CRM and checks the address and service area.
2. Reply, fastDispatch drafts a reply offering estimate times from your calendar. At Tier III, a person approves it from their phone.
3. Site visitForeman builds a one-page brief: property, HOA notes, prior jobs, what the customer asked for.
4. Follow-upAfter the proposal goes out, Foreman drafts follow-ups on day 2, 7 and 14 until the customer decides.
5. ReviewAfter the final walk-through, Echo asks for a Google review. Every finished job gets the same request; if a customer reports a problem, the owner is alerted.

Where a task is at Tier III (approval required), a person approves each customer-facing message before it goes. Every task starts there. Timing depends on your office; nothing here is a guarantee.

1. We look at your office

We learn how a call becomes a job in your company, where leads wait and what your price book says.

2. We set up the crew

We connect your tools, load your price book, warranty and FAQs, and test each agent on practice scenarios before it touches a customer.

3. You stay in charge

You approve the drafts. When a task has earned it, you decide whether it does more on its own.

The crew

Start with the front office.

Most fence companies begin with these four agents.

D

Dispatch

Front desk & lead intake
Reads every quote request from the website, email and voicemail notes, creates the customer in the CRM, checks the address, HOA and service area, and drafts a same-day reply that offers estimate times.
F

Foreman

Estimator's assistant
Builds a one-page brief before each site visit, drafts the follow-up after a proposal goes out, and nudges open estimates at day 2, 7 and 14 until the customer decides.
E

Echo

Reviews & reputation
Asks every customer for an honest Google review after the final walk-through, drafts replies to new reviews, and alerts the owner when a customer reports a problem. Every customer is asked; nobody is filtered out.
C

Chief

Owner's chief of staff
Sends the owner a morning briefing (new leads, proposals out, jobs today, money owed) and drafts replies to what's waiting in the owner's inbox.

More agents are planned.

See it work SAMPLE DATA

The company, customer and request below are made up. Press Approve to step through a sample job.

Incoming web request

What happens next

    Nothing has been sent. In the real app a draft waits in an approval inbox on your phone.

    You stay in control

    You decide how much it does on its own.

    You decide how much each task does on its own. Every task starts at Tier III, with a person approving every message, and it earns more room as it proves itself.

    Available now

    Tier III · Approval required

    A person approves every message before it goes.

    A person approves every message before it goes. Every task starts here.

    Coming

    Tier II · Tight leash

    Messages go out on their own after a short hold, and you're told about every one.

    Messages go out on their own after a short hold, and you're told about every one. Each one shows up in a live feed with an alert to a person you name, anyone with approver rights can hold it during the hold, and a daily digest sums it up.

    Planned; details may change.

    Coming

    Tier I · Supervised autonomy

    Messages go out on their own within your limits, watched by a supervising AI.

    Messages go out on their own within your limits, watched by a supervising AI. It can hold a message, pause the task or cut the day's limit, but it can never approve, send, step a task up or change a setting. It isn't a person and can miss things. The owner gets a daily summary and an alert every time it steps in.

    Planned; details may change.

    Trust is earned one task at a time, and only the owner steps a task up, by name, with a reason, on the record. A task reaches Tier II only after a track record of approved drafts, and Tier I only after a clean stretch at Tier II. Stepping down needs nobody: a safety flag, a STOP or complaint as soon as it's recorded, or the supervising AI pausing it drops the task straight back to Tier III (approval required), and its queued messages go back to drafts. Stop all, one tap by anyone at the office with a login, puts every task back to Tier III. It stops what hasn't gone yet; it doesn't unsend.

    Some things always wait for a person

    Some things are never automated: replies to reviews, complaints and disputes, refunds and legal threats always wait for a person, and so do permits, bids and orders.

    The same checks at every level

    At every tier, every message goes through the same send checks (stop list, consent and STOP, recipient checks); a message that is held or fails a check becomes a draft for a person and does not go out on its own; every step up, step down and automatic send is in the audit log.

    Every action on the record

    An audit log of every draft, edit, approval, step up, step down and automatic send.

    Contact

    Want to see it on your own office?

    Tell us a little about your company and we will set up a live demo.

    Email us